What is Brand Research? Why It Should Be Done By Experts
The most important stage and first step in the trademark registration process is the brand research. In order to create a strong brand, it must be discovered whether the brand is unique or not through similarity analysis. Our brand research service, which minimizes the risks your company will take, saves you from unnecessary problems.
One of the most important criteria to become a brand is the unique brand quality. One of the most important reasons for the rejection response in the registration process is that there are brands similar to the brand. The first criterion for approval of the registration application is to create a unique brand.
As your trademark representative, we share the results with you after doing detailed research. Although there are online applications for brand research, these can be misleading. With our expert brand analysis support, you can precisely see your brand’s compliance with registration without risk.
How to Minimize Risks of Brand Research
According to the legal legislation, a trademark must meet certain qualifications in order to obtain a trademark registration. Our specialist brand search service includes company-specific research with versatile analyzes. While conducting brand research, we plan the analyzes according to the expectations of official institutions in trademark registration. Brand research according to brand classification in line with the services it offers for each company;
- Compliance with trademark registration criteria,
- The accuracy of the brand’s determination of the relevant commodity,
- Visual availability of the brand,
- The phonetically available status of the brand,
- Details to cover sectoral phrases,
- We do it with detailed analysis in terms of similarity with specially protected brands.
Why is Trademark Research Important in Trademark Registration Approval?
Comprehensive examinations are made in trademark registration. Brands that are approved by all of these reviews can be registered. Trademark search conducted by experts facilitates the registration process. It minimizes the risk of rejection. Similarity with other brands is one of the main reasons for refusal of the Turkish Patent and Trademark Office.
Similarity analysis and other detailed investigations are required to ensure the registration of the trademark. Similarity studies on the Internet do not always give accurate results. Our company makes more detailed and expert analyzes for you in a short time. There are many criteria that determine whether a trademark is eligible for registration. We evaluate these criteria from every angle and do a flawless job regarding compliance with registration. This makes it easier for your trademark registration application to be approved.